This is fascinating book. The central point is we humans not only are prone to stories (Vargas Llosa and many others have made the point before), but have a neural storyline that accompanies us all through our lifetime. This helps explains our sensitivity to stories, a sensitivity the author illustrates with scientific data. But alongside the chore theme of the book, the reader will find a science-based narrative theory, and many tips, together with the learned, yet swift and right to the point discussion of previous grand story theories (like that of Campbell or, more recently, Jordan Peterson). And then there is the question of style: this a book well written. The author can be proud to predicate its theory by example, for this book is a good story about telling stories. Excellent.